Why Meta and TikTok interest targeting misses Tarneeb, Trix, and Baloot spenders in the GCC, and how 48M behaviorally scored Saudi device IDs change the seed.
Onmo Signal Is Free Right Now. The Window Closes In About 60 Days. If you run paid UA for a mobile game, you have probably stared at a price sheet from an audience data vendor and decided to keep buying broad interest segments instead. That decision ...
How Behavioral Audiences Outperform Meta Interest Targeting for Mobile Gaming UA Meta's "Interested in Mobile Games" audience includes roughly everyone who has ever tapped a gaming ad, downloaded a free puzzle app in 2021, or watched a gaming creator...
AppLovin vs Behavioral Audiences: Which Drives Better LTV for Puzzle Game UA If you run UA for a puzzle game, you have already asked the question: should I lean harder on AppLovin's algorithm, or should I push behavioral audiences into Meta, TikTok, ...
If you have ever manually uploaded a custom audience to Meta, TikTok, Snapchat, and Google Ads in the same afternoon, you already know the problem. Each platform expects a slightly different file format. Each one hashes IDs on its own terms. Each one...
Saudi Arabia is one of the highest-ARPU mobile gaming markets in the world. The average Saudi gamer spends more per month on in-app purchases than players in most European markets. If you're running UA for a mobile game with global ambitions, the Gul...
