Cross-Platform ROAS Optimization: How Small Teams Can Stop Guessing and Start Scaling
You are spending $50K/month across Meta, TikTok, and Google Ads. Each platform reports a different ROAS. Meta says 3.2x. TikTok says 2.8x. Google claims 4.1x. Your blended number sits somewhere around 2.5x — and you have no idea which platform is act...