Why Meta and TikTok interest targeting misses Tarneeb, Trix, and Baloot spenders in the GCC, and how 48M behaviorally scored Saudi device IDs change the seed.
Onmo Signal Is Free Right Now. The Window Closes In About 60 Days. If you run paid UA for a mobile game, you have probably stared at a price sheet from an audience data vendor and decided to keep buying broad interest segments instead. That decision ...
If you have tried to run a mobile UA campaign targeting Saudi Arabia, you have probably had the same conversation with your audience tool: "Here are the GCC interest categories — all five of them." "Custom audience upload match rate is 12%." "Lookal...
If you run user acquisition for a casual mobile game, you have probably had this conversation. The CMO asks why Meta CPI is up 18% quarter on quarter. You explain that the casual gaming auction is more crowded than ever, that interest categories are ...
If you run mobile UA, you've lived the same frustration for years: you pour money into Meta, TikTok, or Google, and the audience settings feel like a blunt object. "People interested in casino games." "Puzzle game enthusiasts." "Mobile gamers 25–44."...
How Behavioral Audiences Outperform Meta Interest Targeting for Mobile Gaming UA Meta's "Interested in Mobile Games" audience includes roughly everyone who has ever tapped a gaming ad, downloaded a free puzzle app in 2021, or watched a gaming creator...
