Onmo Signal Is Free Right Now. The Window Closes In About 60 Days. If you run paid UA for a mobile game, you have probably stared at a price sheet from an audience data vendor and decided to keep buying broad interest segments instead. That decision ...
If you run user acquisition for a casual mobile game, you have probably had this conversation. The CMO asks why Meta CPI is up 18% quarter on quarter. You explain that the casual gaming auction is more crowded than ever, that interest categories are ...
If you run mobile UA, you've lived the same frustration for years: you pour money into Meta, TikTok, or Google, and the audience settings feel like a blunt object. "People interested in casino games." "Puzzle game enthusiasts." "Mobile gamers 25–44."...
How Behavioral Audiences Outperform Meta Interest Targeting for Mobile Gaming UA Meta's "Interested in Mobile Games" audience includes roughly everyone who has ever tapped a gaming ad, downloaded a free puzzle app in 2021, or watched a gaming creator...
If you have ever manually uploaded a custom audience to Meta, TikTok, Snapchat, and Google Ads in the same afternoon, you already know the problem. Each platform expects a slightly different file format. Each one hashes IDs on its own terms. Each one...
Saudi Arabia is one of the highest-ARPU mobile gaming markets in the world. The average Saudi gamer spends more per month on in-app purchases than players in most European markets. If you're running UA for a mobile game with global ambitions, the Gul...
